well before jumping in head first you need to think way before names, you need to know what your working with, your technology etc. etc. like MunkySpunk said. But You also need to think of what you can offer with your boards. Kinda like a car you need a concept before you build it. Maybe even some new sort of technology to add to your board that you and some friends would need to test before offering them for sale. Magnetraction, ICS, Rocker tech all of these had to be tested pretty thoroughly before being offered to "change the world of snowboarding". A big imagination comes in very handy as well. Best of luck to you and get to the drawing board. Once you have a great concept then get to thinkin of a name.