I think Chinese goods may be getting better, but the failure rate has been too high. Not just in snowboarding gear, but electronics, toys etc. I used to like 32 boots, but ever since they started coming from China, frankly, they have really sucked.
I'm on my 3rd chinese made DVD player in 2 years, the previous one made in Malaysia lasted 5 years.
As far as boards, I have 2 made in the USA and 1 made in Canada. I'm willing to buy European goods, because they buy a lot of North American made ski/snowboard goods, and come here for vacations to ride our relatively uncrowded terrain and spend money. So there is enough reciprocal I think.
I would just like to see more stuff made here.