While enjoying an airing of "Despicable Me" this morning, (I could really use a couple of Minions myself!)
I saw an ad for a Disney Channel original movie about, wait for it,...
....Snowboarding! "Cloud9" was the title. All about a washed up past super pipe campion who winds up teaching a spoiled little female wanna b shred star! (...typical Disney formula naturally.)
I couldn't help but wonder if this wasn't a sure sign that snowboarding has reached, (...and ultimately passed) it's pinnacle of "Cool!"
Of course I'm being more than a little sarcastic here, but I still wouldn't have guessed that snowboarding, even given it's popularity, was considered mainstream "mild" enough for the Disney Channel! (...although, I guess at a time when a guy like SW is doing chewing gum commercials, snowboarding's days of "counter culture cool" are probably well behind it?
...Just thinking out loud!