Well I have to give some props to JJ. He started POW
, and I found his message rather hypocritical. His ads before ski/snowboard movies would advocate reducing our impact on the planet and then the opening scene would be a helicopter dropping off a group on some insane peak. Fine and dandy, but I am pretty sure that helicopter spews more pollutants in a day than my car does all year driving up to the mountains.
Jeremy has now eschewed snowmobile and helicopter access and is doing the splitboard thing on a DIY model. Pretty kewl, and now I am starting to feel his organization a bit more.
Check out this vid
He obviously still a big mountain bad ass. The the last "line" he puts down is just a little gnarly.