A lot of it just plain comes down to how good you are. Most of us can't get away with popping hard off of jumps, we're just not good enough. Most of us look like your buddy flailing around when we try to pop hard off of a jump, but watch the pros in big air or slopestyle, hell even in the pipe. They're popping the shit out of those hits. They're really fucking good.
"People say that marijuana smoking is going to get in the way of my career. I say to them that on the contrary, my fighting career is getting in the way of my marijuana smoking." -Nick Diaz