Originally Posted by BurtonAvenger
As far as better marketing perhaps, but NS will have their spin in ads for next year and getting their just desserts. The thing that's going to bite Mervin in the ass is how much marketing they put into traditional Banana technology and how everything else is crap. They pigeon holed themselves and now they're tripping over what they've previously said. It doesn't look good when you take a rider of T. Rice's stature and he's basically saying C2 is just way better it's what I ride, when he only had a banana board.
When you say that i cant help but think of Bataleon. I know TBT is the shit, but they have so much extreme marketing about how TBT is the best thing since edges on a snowboard that if they or someone else comes up with a better version of it they look like idiots.
Mervin is already on the offensive though so they dont look like idiots..they will probably call it the "Next Evolution" of Banana tech..even though its nothing like it..