I hate Burton hard goods. I've had horrible luck with their bindings and boots, and I've heard nasty stuff about their boards (I'll admit though, I've never used one. Not too keen on trying one either). On the other hand, I've had good luck with their soft goods. My snowpants are Burton Cargos, and the things are awesome.
Burton is a popular brand. Most new people start out with something Burton (I did!) and then progress into something else. Some may like Burton, some may not. In the end it's all personal prefrence. While I may try to discourage someone from buying a Burton product by no means would I not let them buy it. If they've had goodluck with a product then let them continue using it!
life IS good.