I went once (2006-2007?) It was pretty big.
Almost every snowboard company has a vendor booth set up, with all their new gear for sale (boards/bindings/boots/outerwear/etc).
Almost every resort in Western Canada (and a few from Eastern Canada & the US) had a booth set up to promote their resort. There was also a rail contest going on.
All with free stickers
You should have no problem finding your red pants and white jacket there.