i think they are a ski company who have chosen to cash in on the snowboard explosion, by using the massive revenues of the Amer Sports conglomerate. ie. souless production.
i find little wrong in that however; they have much industry expertise, but if some can claim that
Burton are 'sell out', then
Atomic must be evil incarnate.
http://www.amer.fi/amersports/main/a...=1157311541423