First off don't listen to the comments that state to stay away from one company or another just because they are big or small.
Oh, but she should listen to comments about which companies to gravitate towards?
For boards look at these companies - Burton, Ride, Arbor, K2, or some local company in your area
For Bindings - Ride, Burton, Salomon
For Boots - Burton, Ride, Salomon, K2
BTW, I never told her to stay away from certain companies - I was giving examples of criteria that I've built for myself over the years. I'm perfectly willing to admit that Burton and K2 make some good products - but I'm not going to buy them for personal reasons. All purchases should be personal and not based on what's hyped or trendy. Choose what's right for you, not what someone else thinks is right for you.