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post #3 of (permalink) Old 11-10-2009, 01:13 AM
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Think about the identity of the company you are designing for. What is their aesthetic, lifestyle, and heritage?
Go through the companies old designs and look for ways to improve on these old ideas or look for ways to incorporate the old ideas and features into a new garment.

If they've never done a snowboarding line before then you need to talk to someone in Marketing about developing a real aesthetic for the brand that you can use to design your stuff with. That type of exercise will be far more valuable to you than asking some people on the internet about how many pockets they like on their jackets.

It's also important to consider the technical features of the outerwear and the pricepoint. The more technical or detailed it is the more expensive it will be.
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