Your money making stock is not going to be the hardware like boards, skate decks, bindings etc... but rather your clothing lines. I would say that 80% of people who wear skate, snow, and surf influenced clothing don't even ride. Having the more core board brands is going to service that more core niche market as well a give the shop more authentic street credit for the wannabes to come in and buy clothing. It's sad but true. People like to buy the image and not do the deed.
Last edited by Grimdog; 12-06-2007 at 06:28 PM.