i dont bother baking and just break them in with the heat from my feet! it might take a bit longer than chucking them into the oven, but hey, who cares?
heat mouldable boots are cashing in on a gimmick. this is true for hockey skates as well. it is a saleable attribute that does little more than to speed up the aging process of the foot wear, thereby ensuring that you spend more money on more boots / skates sooner rather than later!
Just coz you don't understand it
Doesn't mean it makes no sense!