I'll agree that the WM movies, at least some of the newer ones have been pretty meh.
Not to mention how they got rid of the GUY WHO IS IN THE TITLE OF THE MOVIE? I guess you don't need Warren Miller to make Warren Miller movies. Obviously. Talk about using a brand-name for profit.
I think what keeps it going is the event itself, which in a lot of places it's kind of like a pre-season party for people to get stoked.
PowderHound and TreeNinja