I believe it depends on what mountain is sponsoring the movie. I just got a Warren Miller flier in the mail because I am on the mailing list. It came with a coupon for a discount at a local ski and snowboard shop. Lift tickets to Killington, Smugglers Notch and I believe Sugarbush which are a few local mountains here in Vermont.
I got that flier too. It advertised for tickets to Pico, Killington, and Windham though...
But the EMS coupon sounded nice.