I can tell you in most cases the gross margins on a lot of what you see in ski shops when it comes to hard and softgoods is typically not much more than 50% (i.e. the cost to the retailer is half of what you're paying). In fact.. for our head skis.. the margins a lot less.. about 30%. What's the actual cost of production? who knows.. but it probably isn't as cheap as you think.
Greed will be found in any industry though.. snow sports or not.