I went to their website and nothing listed as a sale or 50% off
I just looked up the helmet I bought and here's what the page says:
Regular Price: $119.99 - $299.99
ON SALE:$59.99 - $150.00
About half way down the main page there is a link to Smith Optics...it says "Mens & Womens on Sale." That link brought me to the Smith page, where the goods are listed with the sale prices...