I've never ridden a board from any manufacturer that didn't take a few cosmetic dings here and there, whether chips along the tip/tail/edges etc... I would say if your board doesn't show any signs of use, then you aren't riding hard enough. There's really no good argument against that.
15 NS Ripsaw . 14 NS Proto HD . 14 NS Cobra . 13 Gnu Space Case EC2 . 2013 Salomon Pow Snake
14 Now Drive . 13 Now IPO
14 Flow Hylite