I've never ridden a board from any manufacturer that didn't take a few cosmetic dings here and there, whether chips along the tip/tail/edges etc... I would say if your board doesn't show any signs of use, then you aren't riding hard enough. There's really no good argument against that.
16 NS West . 15 NS Snowtrooper Brother in Arms Edition . 13 Salomon Pow Snake
16 Rome Katana . 15 Now Drive . 14 Burton Genesis
14 Flow Hylite