I've never ridden a board from any manufacturer that didn't take a few cosmetic dings here and there, whether chips along the tip/tail/edges etc... I would say if your board doesn't show any signs of use, then you aren't riding hard enough. There's really no good argument against that.
16 Gnu Swallow Tail Carver . 16 NS West . 15 NS Snowtrooper BIA
16 Burton Genesis X . 15 Now Drive
16 Flow Talon . 14 Flow Hylite