They're willing to do that because they're making a killing on them. Honestly, they're cheap ass headphones with catchy name, eye catching looks, and heavy marketing. Component wise and sound quality wise, they're cheap headphones. You're paying a premium for the marketing and aesthetics. They're basically the Burton of headphones.
"People say that marijuana smoking is going to get in the way of my career. I say to them that on the contrary, my fighting career is getting in the way of my marijuana smoking." -Nick Diaz