And thats great. I'd much rather see marketing money being spent on this kind of stuff than ads and commercials. Every successful company has an audience and places like Grenade and Skullcandy that emphasize looks over quality can always find an audience in young kids. If I were ten years younger, I'd be rocking your shit all over the place.
If I was 10 years younger I'd be asking myself why the T-shirt Matt Kass gave me fell apart after 1 washing.