Snowboarding Forum - Snowboard Enthusiast Forums - View Single Post - Seems like snowboard companies are going lean this year

david_z · 11-04-2011, 10:56 AM

higher end stuff always does seem to be more tightly controlled.

Here is a story that I've heard - no idea if it is true or not - about Ferrari. Supposedly, they take pre-orders and total them all up. Say they have 1,000 people who put a deposit down and want to buy a new Ferrari next year. Then Ferrari only makes 999 new Ferraris and 1 poor bastard gets his deposit back. This way, they ensure that demand is never fully met by the supply they offer, and this keeps the retail & secondary prices high.

Interesting concept. Again, I have no idea if it's true though.

11-04-2011, 10:56 AM	#23 (permalink)
david_z Official SBF Blogger Join Date: Dec 2009 Location: Detroit suburbs Posts: 3,032 Blog Entries: 5	higher end stuff always does seem to be more tightly controlled. Here is a story that I've heard - no idea if it is true or not - about Ferrari. Supposedly, they take pre-orders and total them all up. Say they have 1,000 people who put a deposit down and want to buy a new Ferrari next year. Then Ferrari only makes 999 new Ferraris and 1 poor bastard gets his deposit back. This way, they ensure that demand is never fully met by the supply they offer, and this keeps the retail & secondary prices high. Interesting concept. Again, I have no idea if it's true though. __________________ Repping the world's smallest mountains... Mt. Holly - 12 Pine Knob - 9 Alpine Valley - 2 Vail - 4 Breckenridge - 3 Crystal Mountain (MI) - 3 Hawk Island Snow Park - 5 Caberfae Peaks - 1 Boyne Mountain - 1 aGNARchy: no rules, just gnar!