More hate for Burton... who would have seen that coming.
I have a Burton AK Stagger jacket and it is the cat's ass. Gore-Tex, built super well, features, looks awesome.
I don't have experience with Burton's "lower end" stuff, but the AK series is great.
I also bought a 686 jacket this season and I'm really liking that too. Also has a ton of features and is dope gold rope in the looks department.
Just get what you think looks good and has the features you want.
Minimum requirements for me:
At LEAST 8k breathability / waterproofing (My 686 is 15k/20k, and the Burton is Gore-tex which doesn't have a rating, but I believe people consider it like 25k/25k or something like that)
Enough pockets, including a goggle pocket and media pocket
I like the sleeve things (686 has a stretchy mesh version, AK has a strap that goes around your thumb) so your sleeves don't ride up.