I read the article. I got the sense that all the "bro-speak" and the whole article in general was written a quasi-ironic tone intentionally. Taking that into consideration, it wasn't that bad.
Judging by the other shit these guys do, there's nothing "quasi-ironic" about any of the brotastic shit they say or do. They're "bros" to the core.
And when I say "bro", I mean fucking douchebags.