This company has been around for a while but not in the snowboarding industry. They are a top of the line paintball company. If anyone has every been into paintball you should know this company. I used to play tournament paintball and wore their paintball masks religiously. The quality and the durability of their products are amazing. I am amazed that they are breaking into the snow scene. If i had known they made snow goggles I would not have bought the Oakley crowbars and gotten these instead.