Rossi copies everyone else's tech and just because certain riders are sponsored by a company doesn't make them good. Rossi does make some good boards but they make some bad boards too. I rode the 2013 Rossi jibsaw and I liked it, but what I don't like about Rossi is that they copy other people's tech and are just in the board industry to make money. Angrysnowboarder has a good article about Rossi if you care to read it. But k2 is always coming out with new tech and has been solid constantly.