Quote:
Originally Posted by Thoris
LOL j/k i think burtons are like BMW and Mercedes you pay 20% for the name and 80% for the rest of the product.
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well i think you pay more than 20% 'for the name'.... but by 'the name', in reality you are referring to the costs Burton incur as part of their customer service procedures....
such as their jackets with embedded MP3 buttons etc which never last long and effectively permit a new free jacket each year to their long suffering owners. i have enjoyed a 'free' snowboard when one i owned delaminated.... but nothing is ever truly 'free'.
despite all this, their prices remain competitive enuff for them to maintain a lead role in the market; they make a profit and manage an exceptional team of professional riders.
Burton are what Rome aspires to be, and probably one day shall.
good luck to all of them! their efforts and innovations have made the mountains a fun place to be, and not solely for skiers (who frankly aren't deserving)!
back on topic - i would sooner french kiss a homo than a priest!
(not an invitation!)