Well the public is stupid.
Really though, it seems to be a sort of trend that companies use words stupid people don't understand to make their product sound so "high tech" that it far surpasses any other product. Here's a prime example:
Nanowax. "OMFG, NANO, its not just wax it's nanowax, I better buy that!"
I've also noticed the use of lasers a lot more recently.
- Laser hair removal, acne treatment, stretch mark treatment, wrinkles
- Laser treatment to curb appetite
- Laser treatment to quick smoking
I guess people think lasers are a new revolutionary idea to cure all ails. Frankly, I only see lasers as a good use in concerts and to make my cat go nuts. I don't watch television anymore though, so I don't have to watch that garbage (and political ads)