why on earth would you buy a burton snowboard
Awesome customer service - check.
Manufacturing quality - check.
Some tech that is not available from anybody else - check.
Supporting one of the true industry pioneers - check.
Sure there are also lots of reasons not
to buy Burton (slightly higher price, annoying marketing, not wanting to use what half the people on the mountain have, not 'core'/poser enough, etc.), so should weigh the positives against the negatives and make an informed decision based on one's own needs and preferences.
But there are certainly are plenty of good reasons to buy Burton...