Stunt ditch doesn't drive shit if you look at the boards that are on the market very few are BX or HP oriented it's more slopestyle or all mountain freestyle. Also with Supernatural we're seeing more things going that way and more mainstream attention to that. Deeper did more to sell splitboards to the mainstream than anything else. There's a critical shift in how snowboarding is being marketed and it's honestly writing a few things that have sucked.
SBX did nothing to get people to want to snowboard all it did was make idiots that didn't know how to ride just go straight and hope they didn't wash out or hit someone.
HA, saw a good bit of those people myself. Its actually kind of scary because they arent just putting themselfs in danger, but also other's. While you can see burton and others putting out more and more pow orianted boards out there, mainly because of the supernatural and movies like art of flight and such. Redbull is so mainstream.