So you're out to build a brand, not a product.
I hate to tell you, but cotton hoody durability is not really an issue. Neither is flatbill durability. Or T-shirt durability. Affordable? $20 for a tshirt is normal, 45 for a basic pullover hoodie is... normal. Snapbacks for $20 is again, pretty average.
Also, I can't help but see the Wu-Tang emblem when I see your logo.
Good luck I guess but so far I don't see where you guys are different than any other streetwear brand. And you have to compete with companies like WEsC, RVCA, Comune, Poler...
You are right we do have to compete with all the big companies but then again this is our first year, they have been in it for a while. Poler didn't even burst out onto the scene until the last few years. I am glad you have an opinion though because without criticism there would be no evolving. It is tough building a brand when there are so many others similar but hopefully we will be able to pull through.