Shop experience is where it all begins unless you work for some heartless, soulless, mega corporation that allows idiots that don't snowboard to run their marketing department.
Only advice I can give you is you either have what they want or you don't, a good shop will see something in you and hire you, a bad shop probably won't, and a really bad shop just needs a body to fill the position.
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Because someone has to call it how they see it!