Boa Focus is unmatched in performance.
Those that aren't discerning? What are you claiming is better than BOA then? And then why is every manufacturer that uses BOA using it on their top end boots if the target is for the customer who isn't discerning? The people that are buying top of the line boots are nearly always performance whores. You are not making sense.
What would some BOA boots be that are comparable to the F22 or Malamute?