"Retailers and brands need to take responsibility for educating consumers before skiers and riders buy equipment and during the process."
Perhaps cynical, but...shit here we go again...a bunch of clusterfucks trying to ruin some fun. God damm attorneys, MBA's, legislators and corporate fucks.
Imho the responsibility lies with the rider/skier...period. Sure if you offer a guide service or product having accurate information as to the use and application thereof. But dumb fucks are going to be dumb fucks until they figure out otherwise or die. I guess my next bc purchase should be more guns and a sled.