Found this article pretty interesting,
I like the line in the article that says the single most important word/summary of the day was "education".
Whether that's simply a large label on BC products stating "EXTREME RISK: Using this product without the proper knowledge, training and experience can result in death... so take an avalanche course eh!?!" or something along those lines might help.
I think what they're saying is as an industry they need to help make people aware of the potential risk involved in BC riding. I think it's a smart move, as the alternative is to wait until it comes to a head after increasing fatality rates.