I always thought it was funny that when I sold a snowboard to a guy, we would have a long talk about what kind of riding he does, the tech in each board, sizes, stance, specs, etc. when a woman comes in and I ask her what kind of riding she does and she says "... well... my outfit is blue, so I want something kinda blue." I cracked up the first time I heard this but it happened every time. color over ruled price by a large margin too.
Good luck. and good job doing all the research for her.