Arcteryx - sorry little buddy but you're just showing your ignorance here. if you're into your fashionista thing and like to buy new outerwear every season or two that's on you. i like shit that works and lasts. Arcteryx makes hands down the most effective outerwear in the game. better than any snowboarding company because all of them are marketing to little teeny-bopper hipster-wannabes who are sponsored by mommy. name one. say AK and i'll laugh in your face.
I get the feeling you're a sad, grumpy, single older male who hates the "skittle colored" younger generation. Amirite?
Have fun rocking your Arcteryx. I'll be the kid decked out in Analog.