Japanese market is not the rest of the world once you realize that you might learn a thing or two. They have raised minimum buys, pushed production levels to a scope that gray marketing was the only way they could dump product, and bullied people on a level you can't even imagine. Just because you financially invested in distribution or a brand over there doesn't mean you get it.
I am not talking about the Japanese market. While I now run our firm's Asia business (incidentally out of Hong Kong, not out of Japan), most of our investments (and all in the snowboarding industry) are in the US and Europe.