This is what I was told about the Genesis by Burton, I have not ridden them:
The average buyer getting the super high end techy stuff is the guy with lots of money that rides maybe 5 days a year. That guy isnt really pushing his equipment and probably doesnt need something super responsive and stiff. Now, Genesis. A super techy binding that isnt "uber" stiff and "ultra" responsive. So the rich dude can spend his money but get a binding thats a little more appropriate to his ability.