Cool article. I think he makes a couple great points:
1.) The Burton narrative on the origins of snowboarding is not the only history out there. No, I'm not bashing Burton and I won't bash Burton. I rode their boards for years, starting in the late 80's. I still use many of their products, and got into the sport emulating their pro riders(Craig Kelly RIP!) and respect Jake Burton for what he built. Yet, as I've aged I've come to really appreciate that so many others had a major impact on the birth of snowboarding. Many I'm just learning about, like Brad Stewart!
2.) Snowboarding needs to get its soul back in a way (my opinion, not Brad's). It has become media events and celebrities. I'm not knocking the success, I love seeing how much this sport has grown. Yet, to borrow the Harley Davidson example Brad uses - where is that hand wave? Where is that sense of brother/sisterhood amongst riders? That gut-level "we are different and together" vibe that used to exist? Maybe because we've moved so far past the early skier/snowboarder hostility that we no longer have that common bond?
Anyway, thanks for sharing this. I really enjoyed it.