A number of years ago, when the Canadian $ got close to the American $ (for the first time in a long time) people were asking why the Canadian car companies were still charging 20% more for the same car. Someone (I think it was the CEO of Volvo Canada, but can't be certain) said something to the tune of "because we can". Well, people started going across the border to buy cars. Various car companies (incuding Volvo) have taken steps to try to stop it, but it's like trying to keep a herd of cats away from tuna.
Nowadays, vehicle prices are coming down some plus the car companies offer all kinds of rebates and incentives that net out to a much better price. So yeah, I understand consumer revolts.