Why stop at an AR 15 ? Everybody has one....
Not man enough? Buy a gun
That's the message of ads the company has been running, along with a particularly ridiculous social media campaign. Until today -- the page has apparently been taken down, but parts of it are visible here -- you could learn on the "Man Card" section of Bushmaster's website that "In a world of rapidly depleting testosterone, the Bushmaster Man Card declares and confirms that you are a man's man." Then you could fill out a little form to bust on your buddies for not being manly enough, to "Revoke a Man Card." Just enter a brief description of the offense and put it into one of five categories: "Cry baby," "Cupcake," "Short leash," "Coward," or "Just unmanly."