That's why I got a Contour
Sure the Contour has a less awkward shape, has GPS, and best of all is from a local co. and I could've gotten any of their models for super cheap. However I've demoed it and GoPro is better at what matters--picture/sound quality. The GoPro has always been a bit better when comparing previous models head to head and the Hero3 Black edition continues that domination. It's not even worth arguing. If anything, as an alternative to the GoPro, the new models from JVC & Sony are definitely worth checking out.
17 Korua Apollo . 17 Nitro Treehugger . 17 Lib x Lost Mayhem Short Fat . 17 Jones Storm Chaser . 16 Never Summer Swift
17 Burton Malavita Wing . 16 Burton Genesis X
16 Flow Talon