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Old 12-26-2012, 07:25 PM   #3 (permalink)
Treegreen
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Join Date: Mar 2012
Location: Utah
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He spends a lot of time talking about people using his store as a show room, but it's fairly obvious that the ability of big box stores to price gouge is entirely a product of snowboard manufacturers flooding the supply. He isn't losing customers because it is somehow more convenient to buy a snowboard online or to pick it up at a big box store, he is losing because they have higher margins and the product is cheaper. These shops are following the same path of local hardware stores. I feel for the cause, and support it, but appealing to the vast majority of consumers to jump in is unrealistic because history tells us they won't.
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