I see what ya did. Cartels at $270 are EST. Not a fair comparison. Compare the ReFlex and standard retail for the Cartel is $10 less than the Atlas. On top of that $270 is mark up. That sucks. Why is your shop charging more than retail for Cartels and not anything else?
Probably because they're the only shop left withing a 40 mile radius. Their K2 stuff is significantly higher than MSRP too.
Dogfunk shows $229 for Cartel with Reflex? I thought for sure it would be up in the Phantom price range. I haven't ridden the cartel since they introduced reflex, but as long as it's not full on crap, that's probably the best binding (relative to price) on the market, IMO.