Honestly, it sounds like someone had a "brainstorm" and you were told to go out and look into it. Doesn't sound like there's any prep or even any real understanding of the industry.
If you look at this as just putting out a feeler to get an idea of what you need to do, you've made a start. Now go back and make some actual plans. If you look at this as your 'A' game and you don't intend to move forward until you get some action on what you've already done, then I predict major fail.
In retrospect, "Let's get the goat drunk"
should have been my cue to leave the party.