Honestly, what do people expect? Do you go back to your car dealership and complain because a piece of road gravel chipped your paint? This is snowboarding and just like with your car, things are going to hit your gear. If you want it to look pristine, then don't ride. If it bothers you that much, stick to matte colors. Anything with any amount of gloss is going chip.
I think the issue people are having is that rocks aren't hitting the car so to speak. The paint is falling off in the driveway, and if that is the case you are bloody right I am going to talk to the dealer about it.