No. The paint isn't falling off by itself. They sit in the box or the display shelf, which is the equivalent of your driveway analogy, and the paint remains fine. You drive your bindings off the lot and take it off-roading. Some of us jib, jump, and go rock diving. Even if we aren't doing those things, we are still constantly flexing these bindings putting stress on them all the while they continue to get rocked by vibrations.
So then the paint falls off and people think it did it on its own. Again, the paint stayed on just fine when it was sitting on the shelf or in the box. Not to mention getting shipped around.
Long story short? Who cares?
Actually...the first paint chip was discovered right out of the box. I have been assured that what is happening with mine does not sound like normal wear and tear. If mine is an abnormal case then I have nothing bad to say about the union bindings at all.
Long story short...I care.