The first one out of the gate, in any industry is often a fail for various reasons. If you are a big company is perhaps more able to take a hit and yet keep up the r&d to somewhat keep ahead of the field. But just realize that if it is a decent product that it will be copied by others. I'd imagine that these other companies are being pragmatic and just waiting...so as to copy. For example rocker, magnetraction and c2.
I do underestand you are trying to protect your intel property yet sadly in this day and age patents are no guarantee...even if you have a huge war chest for attorney costs to back it up.