Going back to Niveks post, who was your intended target market?
I ask as most people do proceed through the "beginner" stages quite fast and look to own a first board that they can grow into moving on from rentals. Otherwise many like myself, end up buying some second hand board for cheap as their first boards - Is it feasible for a beginner to buy your product first?
Just my 2c
The Beginner Snowboard primarily caters to Snowboard Rental Companies providing learners/beginners with a more appropriate snowboard catering to their beginner performance needs. With beginners exchanging and progressing to a normal snowboard once more proficient.