The kid with no gear and a 10 year old snowboard who buys 4 passes a season?
What's keeping our industry afloat is the core group who get stoked on each seasons new gear and buy multiple season passes and talk about snowboarding all day with anyone who will listen. I personally see that group dwindling and turning into the former.
Season pass holders don't support snowboarding. It's the 5 day a year riders and families on vacation that either rent or ride old gear that keep it a float. Core = poor always has and always will.